The Creative Process: How to Approach Creative Challenges

We’ve all experienced it one way or another - the defeating feeling of not knowing what to do next. If you’re writing a book or trying to produce a beat, there will be a moment or a two when you have to stop and take a breather. Your head feels like you can’t possibly think anymore and you’re officially mentally exhausted; You’ve hit a wall and we’re here to help.

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Deanna MelansonComment
Rebrand your Business Without Losing your Customers

Change is exciting, but it can also be terrifying. Rebranding can be an exciting and terrifying pursuit that can rejuvenate your business and expand your reach. But how do you effectively change without betraying the loyalty of your current customers? How do you rebrand without losing the essence of your business? When contemplating a rebrand, it is important to plan, research and always communicate with your customers.

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Efficient Tools for Colour Correction on Premiere Pro

Your video looks great, and now all that’s left is colour correcting. If you have two monitors, you will notice that even though the colour is accurate on one screen, it doesn’t mean it will be just as accurate when it’s on your friend’s computer, your boss’ tablet - basically, any device that’s not the computer you are currently using.

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Spark SLCComment
Reducing Stress in the Workplace

If you’re noticing that days seem longer, you’re always tired, irritated, not eating properly, and not able to think clearly, it’s possible that you’re under too much stress. Without realizing it, your stress could be starting to build up and cause issues worse than what you’re already experiencing. If left to grow, stress can cause acne, increased anxiety/anxiety attacks, and even depression.

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Deanna MelansonComment
Six Types of Video for Social Media

Video is currently one of the most trending creative marketing mediums. Videos offer endless possibilities to not only promote your business but connect with your audience as well. Social media platforms such as Instagram, Facebook, Twitter and YouTube are making it easier to share video content in new and innovative ways. This trending medium is reshaping the marketing landscape and pushing the boundaries of selling online. But with the current over saturation of video content, how can your business stand out from the crowd?

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The Good & Ugly About Drop Shipping

Drop shipping is a great option for people with no e-commerce experience. It’s simple, low-cost and easy. This business model allows retailers to skip the inventory issues by connecting them with suppliers all over the world who ship products directly from their warehouse to your consumer’s doorstep, giving you a percentage of the profit.

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More Than Just a Letterform

When you talk about typography, most people picture how copy is laid out on a page, how your eye flows through said copy, or just simple hierarchy. It is much more than that, though, as designers have been slowly twisting the rules on how type can be used in art.

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Professional Email Writing 101

There are many people out there - professionals included - who don’t know how to write a proper email. You can turn in the most beautifully written reports or perfectly designed graphics, but can still fall short when it comes to email writing. Don’t fret. We are going to take you through each step of writing an email so that when you’re done reading, you will be a master at them!

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Spark SLCComment
Settings You Should Use to Protect Your Information

Thanks in part to Mr. Zuckerberg and the 87 million people whose data was breached, our minds have been enlightened to the fact that our personal information isn’t protected just because someone tells us it is. We’ve researched some hidden settings that you may not know about that will ensure your information is kept a secret, even if you’re not uploading it to the world wide web.

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Spark SLCComment
Separate Business and Personal Social Media

In order to run a Facebook business page, you need to have a personal one. This means that those who begin following your page can easily find you, and find out everything about you that you have chosen to keep public - even that picture of Michael Weatherly brushing his teeth you shared publicly ten years ago pops to the top of the list (make sure you check your  profile share settings, you’d be surprised what might still be public).

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Spark SLCComment
Car Wash Fundraiser Success!

On Saturday, August 4, 2018 our team raised over $800 for the Kingston Humane Society (KHS) by hosting a car wash at The Goodway Thrift Store! The proceeds from the fundraiser will help provide health care, food and shelter to keep Kingston’s animals happy and healthy for as long as it takes to find them forever homes.

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Spark SLCComment