5 Holiday Marketing Tips For Small Businesses

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The busy season is upon us. If you’re a small business, it may be a little daunting to think of trying to compete with the big box stores. You’re in luck though. People actually do like shopping locally, especially in Kingston. You don’t need to offer discounts and huge sales to have a successful holiday season for your business. You just need to give people something they can’t find in the bigger stores: a friendly, personal experience.

Make your customers feel like their happiness with your product or service is your main priority, and go a little farther to make their day just a little bit better. Try these few ideas:

Team up with other businesses in your area.

If you are located in a smaller, more close knit community, many businesses enjoy helping each other out. You can get a few businesses on your street to come up with a mutual idea, such as putting a coupon from each other's businesses in their bags or having a holiday sale on the same day.

Get to customers through their kids.

Depending on your business, some customers with children may feel uncomfortable bringing their kids. Having a colouring or ornament decorating contest is a great way to have parents feel at ease when bringing their kids into your business. Always smiling and being welcoming to all your customers is very important, especially when that friendliness is also transferred to their kids.

Use your social media platforms.

Social media is one of the best ways to reach your loyal customers and find new ones. More people than ever will find businesses on social media platforms such as Facebook. You can also sponsor an ad that will target the exact demographic you focus on. If you know that you’re going to be busy this holiday season doing other things around your business, schedule your social media posts ahead of time. Some ideas to make your posts stand out can be: holding a guessing game or a 12 days of Christmas offer, showing behind the scenes of your business preparing for the holidays, and having gift giving ideas for certain family members’ interests.

Create a Snapchat filter.

This is a great idea for restaurants and bars, where it’s not uncommon to see people taking photos while they’re there. Hold a contest for best photo, winner gets a gift card.

Offer free gift wrapping.

Not many people can refuse the lure of free gift wrapping, especially the shiny kind. Find a unique wrap and set up a station near the cash register so you don’t have to go too far. If your business is busy, have an employee stand with you ready to wrap gifts. If you can’t do the gift wrap idea, even offering free gift tags or a small stocking stuffer with purchase is a great way to make customers happy and coming back.

As long as you’re making an effort with your customers, you will be on the road to having a successful holiday season. Make sure you take the time to plan ahead, like now if you haven’t already started. Having a holiday plan and a target audience in mind is what will ultimately decide your holiday fate. Don’t forget to have fun and smile; this is your holiday too!


How do you get your business ready for the holidays? Let us know in the comments.


Kimberley Falk - Multimedia Writer