5 Tips for Writing Inbound Marketing Content


Inbound marketing is the ability for businesses to bring in business prospects by offering them interesting content before they even become a customer or client. A relationship is built quickly on trust and knowledge. Blog posts and business articles, as well as even social media content, are great ways to effectively give content to your audience, gain their business,  without initially having to sell them anything.

It takes practice, and sometimes a great content writer, to build great content that will enhance your readers and keep them interested in reading what you’ll create next. In the case where you may have trouble just getting started, we have created 5 tips to help make the process easier -- and we believe you’ll be writing like the best in no time.

1. First things first – create an outline.

Most marketers are lucky enough to have the time to plot outlines. Unlike journalists, they aren’t pressed to get a story out within an hour or so. You don’t have to spend a lot of time on your outline, remembering that it is just a blueprint for what your focus is going to be. You could make it something as simple as writing out the headers, like in this post, or you can make bullet-points that briefly explain what you are going to talk about. Creating an outline shouldn’t take you more than 10 to 15 minutes because you will fill in all the content later.

2. Let the lead come to you as you write.

Everyone loves a good lead. It grabs the reader’s attention and makes them want to continue reading the content. Because of this, a lot of writers will stress over it, trying too hard and spending too much time focusing on that one specific part. The problem with this is that if you are on a deadline, you may end up scrambling to get the rest of your content written, missing the opportunity to create a meaningful post. Spending more time on the content itself means that you are more likely to write the lead without realizing it. Don’t stress, just write and let the words inspire your lead.

3. Don't stress over the conclusion.

When writing a college paper, a strong conclusion is considered essential, probably losing marks for failing to create one. In the professional world though, trying to create that perfect conclusion can actually end up hurting the article or blog post by sounding redundant or contrived. Here’s a tip: Don’t write one. Just don’t do it. Quality writing speaks for itself. Forcing a conclusion when it isn’t naturally flowing will just shadow all that you wrote above it. Don’t stress and, just like the lead, let it come to you as you write. If it doesn’t, then let it be.

4. Writer's block? Not a problem.

Ah, writer’s block - so heartless. It’s like getting all packed for your summer vacation and finding out that it’s been cancelled - now you don’t know what to do!  Here are four ways to stave it off:

1. When it hits, don’t just sit and stare at your screen or notepad. This tends to make things worse because it will only stress you out, which then blocks your brain even more. Get up. Move around. Grab a coffee. Go for a walk. Get inspired.

2. Do your research. Having all the information you need at hand will make you less likely to freeze while writing.

3. As mentioned earlier, make sure to create an outline. Doing this helps remind you where you are planning on going with your article/post and will aid in guiding you back to that point.

4. Don’t procrastinate. When you put off writing your article until the last minute then it is likely you will run into writer’s block at least once. Putting things off till the end leads to stressing about finishing on time and leads to a vicious cycle of freezing, stressing, then freezing again. Take your time and start early enough to be relaxed throughout the process.

5. Keep it simple. Fix it later.

Just as with the lead and the conclusion, don’t stress over perfect content right away. You may have a million ideas rolling around in your head and you can’t wait to get them out, so don’t wait! Say what you want to say, write it all out, take up double the amount of space you may need, and then back off from it all. The most important part of writing is just that - writing. Editing is a very different process, so don’t try to mix the two of them together. Enjoy the writing process and come back later to do the editing. Mixing them together can cause unnecessary stress and can easily lead to writer’s block, which is always better to avoid.


How do you get over writer’s block? Let us know in the comments.


Morgan Wilson – Office Administrator/Project Coordinator