The Future of Shopping: Is Amazon Taking Over the World?

It seems that Amazon has a hand reaching out into the future, and they’re pulling everything forward with them.

With Amazon’s purchase of Whole Foods (there are 13 locations in Canada) for almost $14 billion dollars, the future of grocery shopping is bound to bounce onto a new level, a new terrain that no one could imagine technology embracing. No one except Amazon.

What does this mean for the future of grocery shopping? It’s possible that the traditional grocery store we visit weekly will become a thing of the past. With Amazon Go, a new take on grocery shopping with only a few locations worldwide presently, shoppers are able to enter a grocery store with a touch of an app, grab the food they want and then leave without ever having to wait in line or interact with the sometimes grumpy cashiers. This is just a step beyond the self-serve cash registers we can find in many grocery stores already, yet it doesn’t stop there.

Grocery Gateway by Longos, a popular online grocery service in Toronto, has grown in popularity recently. With decent prices, you can do most of your grocery shopping online and have it delivered to your door.  Amazon, with their lead in the online shopping market of 7% shares, could expand this idea country-wide. It’s only a matter of time.

In Canada, The Bay has tried to compete with the online market of Amazon with their $60 million dollar Fulfillment Centre in 2016. This centre uses robots to find, package and send out online orders within 15 minutes of a transaction. There is no other technology like this in Canada, but because The Bay’s online traffic doesn’t compare to Amazon’s, Wal-mart’s, or even Canadian Tire’s, it hasn’t taken off in the way they had hoped.  Let’s face it, Amazon just has something we can’t compete with, and it isn’t just the great prices.

The only setback of ordering online is the fact that we have to wait for our packages. Amazon is trying to fix this. They have already made huge developments with regard to fast delivery - most of their packages arrive to most areas within 48 hours, but this isn’t quite enough for them.  With freight planes and drone deliveries, they plan to deliver their own packages without the wait of postal services.

Could Amazon ever fail in their plans to take over the e-commerce, and now the traditional, way of shopping? With their business growing every year, it doesn’t seem likely. We’re only glad that we’ll be around to see the world completely turn upside down -- in a good way.

What do you imagine the future of shopping becoming? Do you think Amazon has it in them?


Kimberley Falk - Multimedia Writer


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