Three Tips to Improve Your Video Post-Production

Do you ever feel like your videos might be lacking something?

Capturing your footage is honestly only the half of it – and in order for your video to have that “wow factor” that your audience is looking for, post-production is a crucial step in the process.

Once you’ve got your clips, post-production included adding audio, graphics, effects, and adjustments in order to give your video that streamlined finish.

Here are some post-production elements you might want to take into consideration for your next video:

1. Colour Grading

Colour grading is basically the “Instagram filter” of video production. When used correctly, it can enhance your videos by giving you control over the look and feel. This process can get very technical, but in it’s simplest form, it’s like tweaking an image on Instagram.

Colour grading further enhances the visual tone in your project, like adding a new colour theme, re-lighting, or adding colour gradients. These can be subtle or over-the-top, as there is no right or wrong, it’s whatever feels most appropriate for your video.

The best way to ensure that you will have creative freedom with colour grading is to shoot with a flat profile (with minimal contrast and sharpness). And remember, every tweak you make should have a purpose.

Click here to see a great video that explains some basic colour grading tips.

2. Audio

Next time you are watching a movie, close your eyes and you’ll notice how much detail is given to audio and how much it can enhance the experience. It makes sense to focus on how a video looks, because in the end, that’s a big part of what captures someone’s attention. The reality is, the image is just 50%, and audio is just as important.

Your camera’s built-in microphone should never be your first choice to record audio. Audio should always be recorded separately using a dedicated recorder and microphone.

Don’t forget about music and sound effects – these additions really improve your audio. You should never rush finding the perfect song or effects, as they can make or break your videos. Reminder, make sure you are using non-copyrighted content so you won’t get flagged.

Finally, make sure your audio is mixed and mastered. Mixing and mastering are two separate processes that help your audio sound balanced, cohesive and professional.

Check out these tips on how to get amazing sounding audio in Adobe Premiere.

3. Animation

People love things that move and that keep their eyes entertained. Adding motion graphics and animations will help keep your audience engaged and also increase the production value of your videos. Just like colour grading and audio, animation is a vast field; you have to visualize how objects and graphics should move, the pace of things are entering and exiting the screen, and ensure everything looks cohesive. At Spark, we use the industry standard Adobe After Effects.

Want to get started with animation in After Effects? Watch this tutorial for beginners.

With these three tips in action, you’ll instantly notice how they impact your videos. Remember that these skills are learned and improved with time and practice.

If you want to see how we use some of these techniques, check out our Youtube channel!


Fernando Hernandez - Video Production Coordinator

Spark SLCComment