Guerrilla and Creative Recruitment
Companies are Getting Creative with Hiring Campaigns
You’d expect to apply for jobs the old fashioned way, in newspapers and on job boards, but some companies have gotten creative in how they recruit new hires. Being able to be successful at finding a job, when technology is changing, requires more than just your education and how you answer questions in the interview. Some companies try and find the applicants who can go beyond those questions and prove that they have the creativeness and soft skills needed for their business.
Guerrilla marketing is a method of advertising to people through irregular means, in the hopes of taking them by surprise and therefore leaving an impression on them. This method of advertising has begun to leak into the hiring campaign side of marketing.
More companies are popping up with out-of-the-box methods of candidate searching and here are a few we think have set a precedent for future companies.
Probably the most popular when it comes to being creative, Google has definitely strived to set themselves apart in both work culture and who they hire. With thousands of applications each year, they had to find new ways to find the best candidates for their positions without needing to cipher through every resume. Why not try and find the best person for the job through what they do best, the search engine itself?
Depending on the content you search, Google could possibly begin recruiting you. In the past this has consisted of a small pop up at the top of the search results saying, “now you’re speaking our language, up for a challenge?” If you accept, you’ll be given challenges to solve over a period of time that may, if done correctly, end with an interview and job offer.
Learn more about someone’s success here.
With evidence of it happening as recent as August, Apple has also begun leaving hidden job challenges amidst the internet. If you had the skills to find the hidden page on their website, you’d have been confronted with the message “Hey there! You found us”, followed by the job description for an engineer with specific design and data capabilities. The job ad vanished within days when the media picked up the exact location, which of course would become one drawback of such recruitment decisions. Possibly hiring someone who actually uses and has knowledge of Apple products, or at least the site itself, would be a strong benefit for the company and could possibly be the reason behind their creative hiring methods.
The Dyson Rethinkers campaign in October 2016 started quite the buzz on the internet. Starting with a mysteriously cryptic Youtube video, interested great minds could begin finishing puzzles that could lead to a job offer if finished correctly. Again, the answers to challenges began popping up on forums, creating a disadvantage for those finishing the challenges through their own hard. The Youtube challenge was very creative, where upon further inspection, ended up being an Origami puzzle that led successful challengers to their Linkedin page where another challenge waited.
In March of 2016, Uber joined the secret job application trend, but changed it up a bit. They added a special feature, called “Code on the Road”, in their app that would give riders, who happen to be riding in areas where there are high tech jobs, hacking and coding questions and challenges to solve while they head to their destination. Although the questions were fairly easy, Uber saw it as a way of finding candidates who may not have thought of applying for a job with Uber previously. Read more here.
Music fan? This past June, Jaguar created an app that would take software challengers into the world of the Gorillaz (the band, not the marketing technique). The British manufacturer are trying to fill up to 5000 positions at Jaguar and know that, in the growing technology age, candidates need to prove that they can be tech savvy as well as capable of solving problems under creative circumstances. Those few that can solve the puzzles, will be fast-tracked up the list of applicants for positions. Read more here.
The mysterious job application where it is unknown what the job or company actually is. We added this one in because of how successful it has been over the years at keeping its secrets a secret. Could it be an Interpol position or maybe something illegal? One successful challenger who was too late to make it in the end, tell his story of solving data puzzles and going through the process of decoding messages etc. in hopes of making it to the end. We couldn’t find any proof that anyone had finished or what the final position is, but it does leave a good amount for our imaginations.