Six Types of Video for Social Media

Written by Taylor Mitchell


Video is currently one of the most trending creative marketing mediums. Videos offer endless possibilities to not only promote your business but connect with your audience as well. Social media platforms such as Instagram, Facebook, Twitter and YouTube are making it easier to share video content in new and innovative ways. This trending medium is reshaping the marketing landscape and pushing the boundaries of selling online. But with the current over saturation of video content, how can your business stand out from the crowd?

Here are six innovative types of videos for social media that will help your business stay relevant:


1 - Live Video

If you’re looking to stay on top of current trends, live video is a great option to remain engaging and relevant. One of the most popular video formats to date, live videos offer audiences an array of possibilities to connect with your brand. Live video features are now accessible on almost every social media channel including Facebook, Instagram, Twitter, Snapchat and YouTube. Going live is a great opportunity to show your audience the authentic side of your business. Featuring events, behind-the-scenes footage or interviews with your employees will put the human workings of the brand at the forefront of your public image. People want to connect with other people. Leverage your unique work environment and population to better connect with your audience on a personal level.  Live videos also provide a useful opportunity to interact with your audience in real-time. Use this opportunity to engage with your customers and answer their questions. Make them a part of the conversation so they feel closer to the brand.

It is important to note that filming a live video does not justify complete spontaneity. Remember, anything you film will be streamed online for anyone to view. Planning is therefore essential. Make sure there is a point to your video instead of filming aimlessly to fill time. You want to keep your audience engaged while simultaneously staying on-brand and on-message. Developing a script beforehand will help accomplish this. Your script does not have to be a word-for-word reference but it should at least outline what you want to accomplish in the video and act as a guideline.

To take the planning process further, it is important to test your equipment before the scheduled live video shoot. Experiencing technical difficulties partway through filming not only reflects poorly on your business but is a guaranteed means of losing audience interest. Another element to planning would be promotion. No one will watch your video if they are not made aware. Putting the word out with regards to date, time and the respective social channel will generate interest and increase views and engagement.

2 - Behind-the-Scenes

As mentioned previously, behind-the-scenes videos are an effective means of bringing your audience closer to your brand. Giving customers a glimpse into the inner workings of your business will establish your brand as relatable and transparent. Customers are naturally curious. Featuring how your company operates and who is behind the operations brings customers to the forefront of your business  

  • Business is more relatable/humanizes your brand

  • Shows you are transparent and honest

  • Customers are naturally curious

3 - User-Generated Content

User-generated content is content created by your followers. Allowing customers the chance to create videos for your business not only provides your business with killer content for your social media but allows your customers the chance to get involved with a brand they are passionate about.

  • Lets your audience get involved

  • Builds customer loyalty

  • Cost-effective

  • Seems more authentic, shows customer loyalty

4 - Interview/Q&A

  • Internal or external

  • Make sure it makes sense

  • Expands reach

5 - Tutorials

  • If your product is more complex videos are an effective way to inform your audience and teach them how to properly use your product

  • Can be combined with influencer videos, get others to show how they use your products

6 - Influencer

  • Expands your reach

  • Make sure the partnership is mutually beneficial

  • Send them a free product to use or let them use your services in exchange for a short video recounting their opinions or them using the product

  • Make sure the influencer fits the image of your brand

  • Give the influencer space to create, they know what content their followers are interested in