Marketing F.A.Q. Answered

If you’ve ever run a business, or even had a yard sale, you’ve probably heard of or utilized the art of marketing.

Marketing is a major topic for businesses as it’s a vital part of any organization’s success. In fact, many consider marketing to be the backbone of a company or the oil that keeps operations running smoothly. Despite that, there’s still an air of confusion surrounding such an important part of business - and the questions keep coming.

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How to Determine if Social Media is Right for You

“Should I be broadcasting my brand on social media?”

It’s a complicated question, isn’t it? One that every existing, matured, or budding business is asking themselves. In the age of technology, it seems like social media marketing is the “be all and end all” of a campaign, and that things like viral videos and shares are the only drivers to your brand’s level of awareness and success.

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IGTV for Small Business

A couple weeks ago, Instagram released IGTV, a new online video hub that allows the average Instagram user to upload and share video content that’s up to 10 minutes long (up to an hour if you’re one of their favourite people), which is a much bigger spectrum from the 15-30 seconds we are accustomed to.

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Organize Your Team For SUCCESS

Having goals as part of your business strategy is important when it comes to planning expenses, making revenue projections, and keeping sales records, but there are still organizations that don’t set goals for their team.

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Organize Your Time to Optimize Your Work-Life Balance

With the season changing, it’s inevitable that there will be some changes in your business and in your personal lifestyle. You might be wanting to take some time off to vacation, your business may be changing in preparation for the new season or new hires, and even your family might be going through some changes.

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Preparing Your Office for Summer

We miss those school aged days, where we always knew we would have every evening, weekend, and summer off. As adults, our lives are so busy with work, family, and community involvement, that our summers seem to fly by before we even have a chance to dip our toes in the water.

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Organize Your Business in 20 Minutes

Do you feel productive when you get to the office every morning? You place your keys and coffee on your desk and sit down, unsure of what exactly you should start on even though you know you have a plethora of tasks waiting for your brain to get into action.

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How to Beat Instagram's New Algorithms in 2018

Instagram has been making a lot of changes lately. Some for the better and some have been getting some serious backlash. The social media platform is making it harder and harder to get your posts seen by your audience. When you post to Instagram, your post is only seen by 10% of your followers. If that post does well with that 10%, it will then be shown to the other 90%. Seems a little unfair doesn’t it?

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Entrepreneurship is Everywhere

Millennials splash through that stereotype with a new one of their own, a burst of colourful personalities wanting the most out of life in the shortest amount of time. Unlike our parents, we know what we love and if we don’t get it or see it in the market, we’ll build it ourselves -- and then sell it online to a waiting audience of millions.

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Producing the Best and Most Effective Employee Orientation

Employee orientations, if done properly, can be what makes your new hires come back for day two. If done improperly, you could lose someone who could have been a valuable part of your company’s team. It’s a day that should have a good deal of planning beforehand to make it a great day where new employees will feel welcomed, eased, and ready to start the next chapter of their lives.

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The Benefits of Working On-Campus

With tuition costs at their highest, many students work part-time (or even full-time) while in school to cover living expenses and costs associated with being a student. It can be tough for students to juggle both a job and school work, especially when there is financial stress. There are numerous jobs available at St. Lawrence College through the summer as well as during the school year; at Spark, we believe working on campus is a great option for students for many reasons.

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Done Is Better Than Perfect

It sounds like an excuse for laziness or low quality work, but it’s actually some solid advice. If you can, you should always push your work to be the best it can be, but without a deadline, many creatives may feel like their work always needs improvement.

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The Ampersand

One of typography’s greatest creations is the ampersand. A beautifully crafted logogram that originally came about as a ligature from the Latin term “et”, which means “and”. The idea was to put those two letters together, “e” and “t”, to form this elegantly constructed piece of art.

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Guerrilla and Creative Recruitment

You’d expect to apply for jobs the old fashioned way, in newspapers and on job boards, but some companies have gotten creative in how they recruit new hires. Being able to be successful at finding a job, when technology is changing, requires more than just your education and how you answer questions in the interview. Some companies try and find the applicants who can go beyond those questions and prove that they have the creativeness and soft skills needed for their business.

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