If your brand lacks a voice and personality, it will be hard for your customers to differentiate you from competitors and connect with you on a personal level. Just like you have your own personality, your brand should too!Read More
You’ve started a business and now have the difficult task of creating a logo and slogan that will go with it perfectly. This can be a time consuming task, but it can be a little easier if you know how to start. We’ve got some ideas to help you.Read More
Okay, you’ve successfully prospected a potential client for your business. You’ve set up a time to meet and have a few days to get ready. What should you be doing to prepare and how should you present yourself? It takes practice to get comfortable with selling yourself or your business, but we’ve compiled a shortlist of tips that will make it a little easier.Read More
The strongest skill developed while attending St. Lawrence College, other than how to manage about a dozen important and equally stressful things at once, is an ability to network effectively and properly. At the School of Business, the importance of networking is an integral part of finding your dream career after graduation.
With a large concentration of small businesses in the Kingston area, there must be something in the water that’s keeping them afloat. Businesses pop up faster than they diminish, and we welcome them with open, curious arms.Read More
A strategic way to start a following and to create loyalty from your customers is to make a presence for yourself in the community. You can gain recognition of your brand just by becoming an active part of the municipality where your business resides.Read More