How can we help?
At Spark, we work with you to pinpoint communication problems within your business. In doing so, we are able to unmask what your consumers wish they could see, what they wish you would do, and what their frustrations are in order to lock in their brand loyalty.
Spark is dedicated to creating lasting relationships with businesses in our community. We strive to reach a level that is on par with industry standards to ultimately bring your business to new heights.
We are St. Lawrence College educated and bring the newest thinking with us into our Spark projects. By applying our education, with our own personal touches, we are able to give your project and business the best possible outcome.
Here at Spark, our process works a little differently. Our approach focuses on incorporating you into every stage of the project. From our discovery session to the post-production phase, you can rest assured that there will be a collaborative effort between your team and ours.
Marketing + Communication Strategies
In today’s hyper communicative world, keeping up with the latest tools can be overwhelming. With a strong marketing or communications strategy, we can help you reach your audience in an engaging and effective way. Gaining the proper market research for your business will help you understand your competitive advantages and how you can sell to the right people, at the right time, with the right product or service.
Want to promote a new product or brand image? Let us help you develop an effective message, assess your competition, and choose the right medium to reach your target audience. We want to encourage them to interact with you!
Social Audit + Strategy
How well are you performing on social media? This is where we analyze all of the touch points where you communicate with your audience and make sure that your name is showing up in good conversations around the web. In cases where your customers are not the happiest, we can come up with a plan to address their concerns and reassure them.
Content Strategy + Development
All of the content you produce should be inline with your values and tone of voice. We can help you understand your audience and create a tailored content approach for the specific niche you are trying to engage.
Brand Audit + Diagnostic
The best first step in developing more engaging and effective communications. We help you better understand what your audience thinks about your brand, products, and overall value in the market place.
Your brand is represented in every instance of your existence; from your website homepage, to your Facebook banners, to how your sales representatives handle conflict. Positioning helps you look at your brand ecosystem and develop strategies to improve and convert more customers.
Brand Identity Development
After performing research and understanding your market, it is time to develop the visual brand that your business will implement. Colours, logotype, design and more will ensure that your brand is distinguishable in the consumer’s mind.
Let us help you tell your story in a unique, meaningful, and engaging way through the use of video. We believe that every video should have a specific message, therefore we work with our clients to create custom content that defines the main objective.
There are so many new, creative, and innovative ways to tell stories with digital video. At Spark, we understand each story is unique and contains a specific message for an intended audience. How you present your message is key, and that is why we work with you to develop a story that can help solve your marketing communication challenges while keeping your brand image in tact.
We adapt our video production style to meet our clients’ needs. Editing and shooting styles have changed, creating many interesting ways to produce videos for each audience and platform. Our team stays up-to-date with the industry trendsetters, innovators, leaders, and video creators so that we have a better understanding of what’s best for your project.
From culture videos to animation, every deliverable needs a voice. We can help you develop an authentic and alluring story that will keep your viewers attention span in mind.
Social Media Marketing
Spark team members are expert storytellers, giving us the ability to tug at the heartstrings of your consumers. With social media continually having a “post more to get more” ideology, it is important to create content that will impress viewers more than over-crowd them.
Content Management Systems
Working cohesively as a team is important for every business. We can teach you how to use a Content Management System (CMS), like Squarespace, Wordpress, or Shopify, that lets multiple users create and publish content to your website. No coding experts are required, resulting in a more collaborative environment and happier employees.
SEO + Analytics
Did you know that there are 3.5 billion searches on Google everyday? It is easy for websites to get lost in the search engine abyss. We can help you strategize ways to increase your exposure online and to make sure your content is seen by all the right people.
Website Design + Development
Your website is a reflection of you. We understand that you are a creative brand and need something to represent what you are all about. At Spark, we can help you build a website that you can use to showcase your brand!
Your products are unique and should be showcased in the best way possible. High quality product photos can help convert your visitors to buyers and leave a great first impression. Don't be afraid to show off your inventory!
Have an exciting idea to share? An animation combines illustrations, images, and audio to add a fun and creative twist to your message, keeping your audience engaged and excited.
Print advertising is far from dead. We can help you communicate your message with visually attractive and eye-catching print media such as posters, brochures, banners, and flyers.