SAO Health
Supporting Workforce Development in the Health Sector
Category
Video Production
Areas
Pre-production Planning
On-site Shoots
Post-production Cuts
Master Cut
Industry
Health Care Training Services
Team
In response to the critical shortage of healthcare professionals and a limited number of new graduates, SAO Health has taken proactive measures to address these pressing concerns. By collaborating with five esteemed colleges in Ontario, SAO Health has developed a transformative training program aimed at upskilling and empowering healthcare professionals. This comprehensive approach includes the design of specialized micro-credentials and the acquisition of state-of-the-art equipment, ensuring that healthcare professionals are equipped with the necessary competencies to navigate the evolving healthcare landscape.
Company Assets
Spark collaborated with SAO Health to deliver a collection of impactful 3-4 minute videos, designed to be utilized in various ways. These videos featured compelling testimonials from program participants, highlighting their personal experiences and the knowledge they acquired through their involvement. The footage included behind-the-scenes glimpses of the project, accompanied by impressive statistics showcasing the program's success. The dedicated Spark team visited program locations, capturing dynamic footage of participants in action and conducting insightful interviews. With visually stunning storytelling, these assets effectively portray the unwavering dedication of healthcare workers in their pursuit of continuous skill enhancement. Through the combination of testimonials, behind-the-scenes imagery, and compelling statistics, these videos serve as a testament to the remarkable journey of healthcare workers and the positive impact of SAO Health's program in fostering continuous improvement within the healthcare sector.
The Challenge
SAO Health faced the challenge of effectively showcasing the success of their project and its impact on the healthcare sector in Eastern Ontario. It was crucial to provide clear evidence of positive results, considering the large number of participants involved in the long project. They sought to capture meaningful outcomes and demonstrate the program's transformative effects on both participants and the wider healthcare community in Eastern Ontario.
The Solution
SAO Health teamed up with Spark to find an innovative solution to their challenge, the results were an in-depth video that highlights all the perks of the project. SAO Health wanted to shine a light on the decline of healthcare workers and offer the solution (their program) at the same time. They also wanted to use the video to highlight some of the accomplishments made throughout the duration of the project as well as some of the people who helped make it possible.
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